wonder about the key trends 2017 in the spirit industry ?

DEAR CURIOUS READER,
LET'S CONTINUE EXPLORING THE LAST ISSUE OF 2016 OF SPIRITS BUSINESS. HERE IS A GLIMPSE TO KEY TRENDS. CHECK THE ISSUE FOR MORE !


Key trends in the vodka category ?
- wellness trend continue (with vitamin enriched vodka)
- introduction of local ingredients continues 
- smaller scale players will have more difficulties to compete against bigger scale player as shelf space gets reduced

Key trends in the scotch whiskie category ?

- scotch producers will keep developing new products outside of what scotch whiskies appellation authorized
- new distillers keeps opening = new whiskies regions in view ?
- better marketing and packaging to cater need for knowledge 

Key trends in the whiskie category ?
- greater focus on terroir and single estate products ?
- bigger group diversifying their portfolio 
- consumer concerned with provenance will encourage distilleries to fully own the whole supply chain ?

Key trends in the cognac and brandies category ?

- more interest in Cognac ?
- more mono brand stores ?
- more local brandies ?

Key trends in the gin category ?

- always more independent craft distillers ?
- more local botanicals ?
- more experimental ? from hybrid categories and aging experiments ?

Key trends in the rum category ?

- more interests in pungent rhum agricole ?
- call for rum classification ? 
- emergence of new world rhum production ?

Key trends in the Tequila category ?

- super premium categories still soaring 
- more experiments with aging tequila ?
- rebirth of tequila in cocktail ?

Key trends in the liqueur category ?

- more focus on natural and less sugary ingredients 
- big liqueur players will sign cocktail to increase hegemony 
- more craft liqueur made for bartenders ?