DEAR CURIOUS READER,
LET'S CONTINUE EXPLORING THE LAST ISSUE OF 2016 OF SPIRITS BUSINESS. HERE IS A GLIMPSE TO KEY TRENDS. CHECK THE ISSUE FOR MORE ! Key trends in the vodka category ? - wellness trend continue (with vitamin enriched vodka) - introduction of local ingredients continues - smaller scale players will have more difficulties to compete against bigger scale player as shelf space gets reduced Key trends in the scotch whiskie category ? - scotch producers will keep developing new products outside of what scotch whiskies appellation authorized - new distillers keeps opening = new whiskies regions in view ? - better marketing and packaging to cater need for knowledge Key trends in the whiskie category ? - greater focus on terroir and single estate products ? - bigger group diversifying their portfolio - consumer concerned with provenance will encourage distilleries to fully own the whole supply chain ? Key trends in the cognac and brandies category ? - more interest in Cognac ? - more mono brand stores ? - more local brandies ? Key trends in the gin category ? - always more independent craft distillers ? - more local botanicals ? - more experimental ? from hybrid categories and aging experiments ? Key trends in the rum category ? - more interests in pungent rhum agricole ? - call for rum classification ? - emergence of new world rhum production ? Key trends in the Tequila category ? - super premium categories still soaring - more experiments with aging tequila ? - rebirth of tequila in cocktail ? Key trends in the liqueur category ? - more focus on natural and less sugary ingredients - big liqueur players will sign cocktail to increase hegemony - more craft liqueur made for bartenders ? Comments are closed.
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