SPIRITS BUSINESS JULY 2016 #77
Noteworthy information according to Spiritsfully
p. 6 SMALL CRAFT SPIRITS & AGEING
A good article about the craft spirits movement now that their ageing capable spirits can be released. Are the small scale model sustainable ? Or will natural selection occur ? A rather suspicious and gloomy perspective in this article.
p. 26 HOW CAN A GIN BRAND STILL STAND OUT ?
This article explores the situation of the gin category. Many brands keep arriving all asking how to stand out in the middle of gin fatigue ? Is there gin fatigue or is the proliferation of tastes the reason why consumer still go back to the category ? One idea to keep being relevant may be to make gin correspond to a special occasion (just like Aperol did with “Apéritif”); another idea could be looking local, with consumer favoring locally made products.
p. 34 ITALIAN BITTERS
A long story about how italian bitters are soaring again, with better products and better campaigns.