SPIRITS BUSINESS JUNE 2015 #64
Noteworthy information according to Spiritsfully
A quiet cover for fall issue focusing on brand champions. Here is a selection of articles :
p. 6 SECURITY ?
An unusual story about security around alcohol, because yes, alcohol can be stolen…
p. 24 SPIRITS IN FRANCE TODAY
An article describing many different products and warning France not to repay the Cognac’s mistakes, meaning only working in the luxury world and forgetting to be present at other price points.
p. 30 VODKA
A good overview about today’s trends (purity, provenance) with specific case studies.
p. 92 BARTENDERS COMPETITIONS AND BRANDS
A welcome article focusing on the role of cocktails competitions for both bartenders and brands. When and how creating a win/win situation ?